Get ready to get to know the new phenomenon from Central Asia: the band ALPHA is coming from Kazakhstan ready to conquer the world. This group was a pleasant and unexpected discovery for me; Their innovative, experimental and captivating sound conquers from the first listening: the more you get into their discography, the more the curiosity to find out who they really are grows. See it for yourself.
Biography
The group is formed by A.BOO (Visual, Lead Vocalist), N.B (Main Vocalist), i (Center, Main Dancer, Vocalist, Rapper, Songwriter), QOZZY (Leader, Main Rapper, Songwriter). The members are between 22/24 years old and they take care of every aspect of their project: writing, production, choreography, artistic direction, personal image…
Following their participation in “Project-X” program, ALPHA debuted in 2021 with the song “Seni Oilai”. Their artistic process then evolved with the release of their debut album “-18” followed by “HIT”, “Almany Tistem: Tome I” and numerous singles like “Kim Ol”, “Tiki Taka”, “Sulu” and many others. With over four years of artistic growth, ALPHA is now ready to conquer the global music market, with a sound full of energy, rebellion, innovation.
An innovative band
Precisely because of their desire to cross national borders, their latest single “Emma” was released in English. The song features a soft rhythm, a sweet and intimate vibe with an extremely catchy chorus.
Although their genre is often associated with Q-pop, the term is reductive compared to the diversified sound. During the interview, in fact, they talked about how over the years they have chosen not to tie themselves to a fixed sound, but to evolve consistently by experimenting with genres such as funk, hip hop, rap and more.
ALPHA is not afraid to express themselves, both in the lyrics and in the innovative music, and through a unique and personally curated style. In fact, after leaving the previous label, the band became independent: the song “Kim Ol”, the first one released following this new beginning, represents a fundamental stage in their artistic career. The music video, on YouTube, has exceeded 5 million views.
Conclusions
This band has a unique energy, which comes not only from their talent as artists, but also from the strength that comes from their bond as a group: four different personalities who, together, give life to a special alchemy. And their fans, who come from overseas to see them perform, can clearly sense it. During their live performances the guys also have an incredible stage presence, not to mention the impeccable vocals. ALPHA don’t just follow trends: they rewrite them. And perhaps this is precisely the key to their future global success.
If you want to know more, you can watch our video interview that you will find below.
curated by
Morena Kercuku
Rachele Donatelli 
Micol Perotti 
Laura Losi